Media Kit
Digital creator shaped by travel, now building a life in LA.
I'm Grace Kim, a travel-first lifestyle creator originally from the NYC area and now grounded in Los Angeles. My work blends the curiosity of solo travel with the slower, everyday stories of building a life in LA.
Partnerships
Travel-first partnerships with brands people plan, book, pack, and use.
Meet Grace
Hi, I'm Grace.
I'm a Los Angeles-based creator originally from the greater New York City area. I started creating content while traveling solo, and over time it grew into a love for video, photography, product storytelling, and brand work.
My background is rooted in travel, which is why this media kit is built for tourism boards, hotels, airlines, destination campaigns, and travel-adjacent partners.
My goal is simple: create useful, polished sponsored content that helps people picture the experience, save the idea, and come back when they are ready to book.
Total Audience
147K+ followers across all social channels
Reach + Discovery
1.78M content views per quarter, with discovery that keeps growing.
90-day reach across the platforms where travelers plan, search, save, and decide what to book.
"A lot of my strongest travel content keeps being found through Google, Pinterest, and YouTube search — so the right partnership can live beyond one post and keep helping people plan."
Featured In
Press that adds third-party proof.
A few places where my travel work has appeared beyond my own channels.
Delta Cultural Travel Guide Series
Partnered with Delta Airlines on their Cultural Travel Guide Series for AAPI Heritage Month, celebrating diversity in travel and inspiring inclusive exploration across trending destinations.
Read more Instagram featureLouisiana Office of Tourism Year of Food
Partnered with Steller to highlight Louisiana's vibrant food scene in the "Year of Food" campaign, inspiring real travelers to plan trips across the state, driving a 3.4% conversion rate from engagement to travel intent.
Read more StellerVisit Denmark + Icelandair
Partnered with Steller on a creator campaign with Visit Denmark and Icelandair that turned travel inspiration into actionable trip planning, reaching 23.5M+ travelers.
Read more Shoutout LAMeet Grace Kim, Travel Blogger + Photographer
Featured in Shoutout LA discussing the power of risk, reinvention, and pursuing a creative career in travel and photography.
Read morePortfolio Work
Work by category.
A quick way for partners and managers to see where my strongest campaign work fits.
Audience Demographics
A travel-ready audience with a strong US core.
Core 25-44, established 45+ segment, primarily US — strong for travel, hospitality, and more.
Gender
Age
Top Locations
- United States56.3%
- India3.9%
- United Kingdom3.8%
- Philippines3.2%
- Canada3.0%
Campaign Angles
Story angles for travel and lifestyle partners.
Destination guide
Search-friendly itineraries, saves-first reels, and practical details travelers can return to while planning.
Hosted stay story
Property experience, room details, neighborhood context, and the kind of moments that make a stay feel bookable.
Travel day toolkit
Apps, gear, luggage, eSIMs, insurance, and creator tools shown in the flow of a real trip.
LA lifestyle bridge
Everyday routines, wellness, apparel, beauty, food, and home moments that make the brand feel lived-in.
Performance Metrics
A closer look at reach, engagement, and audience response.
Analytics are included with each campaign so partners can see the proof behind the work.
Viator
4.4M viewsTokyo itinerary content that kept moving through shares, saves, and TikTok search.
- 645shares
- 592saves
- 11Klikes
Grab
2.7M viewsTravel safety content supported with paid boosting and strong saves from trip-planning viewers.
- 2,275interactions
- 135saves
- 91shares
Virgin Voyages
66K viewsOrganic cruise content with strong share behavior and save intent from travel audiences.
- 1.5Klikes
- 394shares
- 91saves
USIMS
13.8K likesSponsored travel eSIM content with clear product context and creator-led ad styling.
- 45comments
- 13.8Klikes
Clairol
6.6K viewsOrganic TikTok content with clear viewer data and a beauty-skewed audience profile.
- 5.2Kviewers
- 86%female
- 11h 49mplay time
Insta360
10.5K viewsOrganic product content built around a clear solo-travel use case and practical camera demo.
- 29saves
- 18shares
- 106likes
Testimonials
Trusted for flexible production, clear communication, and on-time delivery.
"Grace is a problem solver and flexible — two attributes so important for travel campaigns. She consistently produces high-quality, engaging content."
Tawny, Steller
"Professional, communicative, and open to feedback — she delivered everything on time with quality content that really aligned with the brand."
Amanda, Grab
"Creative and flexible, and goes above and beyond across all of her platforms."
Jenna, SafetyWing
"Able to understand the brief well and deliver high-quality content on time — receptive to feedback and a pleasure to work with."
Humaira, Picfair
Process
The path from brief to booked-in campaign.
01
Share the destination, brand, audience, campaign goal, deliverables, timeline, usage needs, and must-hit talking points.
02
I confirm the strategy, story angle, content map, logistics, and how each asset will support discovery.
03
I produce travel-first content with the hook, place, experience, audience, and platform behavior in mind.
04
Final assets and campaign links are delivered on time, with feedback and reporting handled clearly.
Inquiries
Thank you for reviewing my work.
I'm excited for how we can partner together! Reach out with the brand, timeline, deliverables, and usage needs!
